Features: What is it about corn? What is common to all corn?
-It's a vegetable. It's a starch.
-Most widely grown crop in Americas.
-It's also known as maize.
These are the features. They are basically the Wikipedia page of the product.
Attributes: What is specific about corn?
-color (yellow, white, red)
-price
-container (can, bag, fresh)
-quantity (small, large)
use (popcorn, hominy, on-the-cob, other things)
 |
| This is one of the other things. |
-free time by quick preparation
-more money in your pocket
-longer life through healthy living
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| Corn and exercise. That's the secret. |
The next step in selling this corn is determining the audience. Let's look at three of them.
College Age (18-28)
Families (25 - 45)
-lazy
-poor
-impulse purchases
-high energy
-drunks
-corn is "convenient"
-No cooking ability
 |
| "I've never seen half this shit!" |
-a central purchasing authority
-budget w/ splurging opportunities
-needs large quantity of food
-nutritional needs
-corn is "dinner"
Retired Age (55-75)
-money hoarding
-health-conscious
-lives in the past (nostalgia)
-smaller appetites
-Corn is "security"
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| "I still buy corn that has its husk." |
In the next blog post, I will detail just how to market corn to these very different audiences.
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