What do we notice? Obviously we notice an extremely creepy looking clown with a cup on his nose. But we also notice the way he is marketed directly to children. This commercial came out in 1962 when kids were gaining more and more of the purchasing power, and watched a load of TV. Kids would then convince their parents to take them to McDonald's where a "hamburger-happy clown" lived. What more could kids want?
And now they've got Dad on board. This commercial shows that the only way dad can be a hero is by taking his kid and all his kid's friends. And really, McDonald's doesn't cost that much, so why not buy your child's love? "McDonald's loves people and people love McDonald's . . . especially little people." McDonald's already knows they've got the children. This commercial first aired in 1965, so it only took 3 years. Of course, what kids wouldn't be in love with this.
Then, McDonald's introduced new products, thus expanding the world of McDonald's. The Big Mac was the signature sandwich. Breakfast was introduced so McDonald's opened five hours earlier. Then, the McChicken and McNuggets The McRib. Then, salads and McDLT's so you could pretend to be healthy. McFlurries, coffees, and everything else. Is there anything McDonald's won't sell.
Next blog, we'll hit up part 2 of McDonald's advertising.
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